The future of OOH is NOW - Programmatic billboards are here!

TODAY is a new day in the out-of-home advertising industry.

For years, consumers and businesses have overlooked billboards simply because it was archaic and unmeasurable. Below are typical questions and statements around out-of-home advertising (billboards in particular).

• How can you measure performance from a billboard?

• How can you target the correct consumers for my business?

• How do I even know if this works?

• It’s simply too expensive to advertise on a billboard!

ALL those statements are now void and obsolete. Digital billboards are now able to be purchased for pennies on the dollar, ordered programmatically, and can be targeted to specific customer attributes.

Ordering Programmatically

In a few weeks, you will be able to purchase digital billboards nationwide as if you were booking a ride on Uber. You’ll be able to come to bookVivid.com and select your customer attributes and we will return a list of billboards that are great candidate locations for your business. Once selected, pay for the billboard and go about your merry way.

We live in a fast-paced, order now, and expect now society. Let’s be real, ordering billboards in the past, was not the most seamless experience. Not only would you have to email or call someone at a billboard operator, but once the deal was finalized, the process could take weeks to get your billboard live. Not anymore, welcome to billboards on-demand with Vivid Media.

This functionality will be ready for purchase in October 2019 and we are excited to see how you will grow your business with digital billboards.

Rickey McCoy | Founder
Vivid Media